Jeffrey A. Marsh
Summary
Results-driven Full Stack Designer, seamlessly blending technical proficiency in front-end development and system administration with creative expertise in digital marketing, print publishing, user experience, and online fundraising. Adept at delivering impactful solutions that balance strategic objectives with mission-focused outcomes.
Work Experience
Web Developer | Freestore Foodbank | Cincinnati, OH | 2014 – Present
- Managed Digital Marketing Developer and supported with creative direction and graphic design.
- Implemented website strategies that increased online donations, engagements, and website traffic year-over-year.
- Optimized paid advertising campaigns using Google Ads, Feathr, and Google Ad Grant.
- Managed reliable and secure user experience using self-hosted WordPress, SSL, VPN, LiteSpeed, and cPanel.
- Developed donor insights visualization dashboards using LookerStudio, InDesign, and Canva.
- Supported Marketing Communications team to align brand strategy, marketing efforts, and fiscal year goals.
- Managed and built email marketing campaigns in Blackbaud Luminate Online and Feathr.
- Developed online campaigns using Classy Studio, Peer-to-Peer Fundraising, and Event Ticket & Registration.
- Managed and optimized digital signage networks across our locations via BrightSign Network and BrightAuthor.
Art Director | EMI Network | Cincinnati, OH | 2010 – 2014
- Conceptualized and directed marketing campaign designs for global brands.
- Managed creative teams and executed visual communication media across various platforms.
- Provided graphic and creative support for design enhancements and new creative initiatives.
- Ensured consistent brand adherence and protected established branding guidelines.
- Managed all internal and external website design projects.
- Executed online marketing strategies and initiatives.
- Administered cPanel web hosting and server management.
Graphic Designer | ReachUSA | Cincinnati, OH | 2000 – 2010
- Creative solutions for direct mail advertising, publications, and event campaigns.
- Designed compelling ad layouts for print and digital media.
- Created engaging editorial layouts for magazine publications.
- Produced targeted email marketing campaigns.
- Managed and maintained all external company websites.
- Developed and managed website content.
- Managed web hosting services.
Areas of Expertise
Web Development
WordPress Administrator
Web Optimization
Responsive Design
UI/UX Principles
HTML5 / CSS3
Creative Design
Graphic Design
Visual Communication
Adobe Creative Suite
Wireframing / Prototyping
Motion Graphics
Soft Skills
Creativity / Innovation
Attention to Detail
Collaboration
Time Management
Problem-Solving
Digital Marketing
Search Engine Optimization (SEO)
Campaign Management & Optimization
Email Marketing
Analytics & Reporting
Paid Advertising (PPC)
Proficiencies
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe XD
- Adobe After Effects
- Adobe Express
- Adobe Firefly
- Adobe Acrobat Pro
- BrightSign Network
- BrightAuthor
- Canva
- Lucidchart
- WordPress
- Elementor
- Avada
- cPanel
- Feathr
- Classy
- Blackbaud Luminate
- Blackbaud eCommerce
- Blackbaud TeamRaiser
- Google Looker Studio
- Google Ads
- Google Tag Manager
- Google Analytics
- Google Site Manager
- Microsoft PowerPoint
- Microsoft Excel
- Microsoft Word
- Microsoft CodeTwo
- Microsoft Planner
- SimpleTexting
Education
AAB in Graphic Communication | University of Cincinnati | 1999
- Development of design, drawing, typography, photography, and composition.
- Technical skills in design technologies and publication design for digital and print.
- Emphasis on branding and corporate identity development.
