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Jeff Marsh

Full Stack Designer  |  Cincinnati, OH  |  Portfolio  |  Connect  |  Indeed

Summary

Results-driven Full Stack Designer, seamlessly blending technical proficiency in front-end development and system administration with creative expertise in digital marketing, print publishing, user experience, and online fundraising. Adept at delivering impactful solutions that balance strategic objectives with mission-focused outcomes.

Work Experience

Web Developer  |  Freestore Foodbank  |  Cincinnati, OH  |  2014 – Present

  • Manage Digital Marketing Developer and supported with creative direction and graphic design.
  • Implement website strategies that increased online donations, engagements, and website traffic year-over-year.
  • Optimize paid advertising campaigns using Google Ads, Feathr, and Google Ad Grant.
  • Manage reliable and secure user experience using self-hosted WordPress, SSL, VPN, LiteSpeed, and cPanel.
  • Develop donor insights visualization dashboards using LookerStudio, InDesign, and Canva.
  • Support Marketing Communications team to align brand strategy, marketing efforts, and fiscal year goals.
  • Manage and build email marketing campaigns in Blackbaud Luminate Online and Feathr.
  • Develop online campaigns using Classy Studio, Peer-to-Peer Fundraising, and Event Ticket & Registration.
  • Manage and optimize digital signage networks across our locations via BrightSign Network and BrightAuthor.
  • Create and manage email signatures across entire organization using Microsoft Code Two.

Art Director  |  EMI Network  |  Cincinnati, OH  |  2010 – 2014

  • Conceptualized and directed marketing campaign designs for global brands.
  • Managed creative teams and executed visual communication media across various platforms.
  • Provided graphic and creative support for design enhancements and new creative initiatives.
  • Ensured consistent brand adherence and protected established branding guidelines.
  • Managed all internal and external website design projects.
  • Executed online marketing strategies and initiatives.
  • Administered cPanel web hosting and server management.

Graphic Designer  |  ReachUSA  |  Cincinnati, OH  |  2000 – 2010

  • Creative solutions for direct mail advertising, publications, and event campaigns.
  • Designed compelling ad layouts for print and digital media.
  • Created engaging editorial layouts for magazine publications.
  • Produced targeted email marketing campaigns.
  • Managed and maintained all external company websites.
  • Developed and managed website content.
  • Managed web hosting services.

Areas of Expertise

Web Development

WordPress Administrator
Web Optimization
Responsive Design
UI/UX Principles
HTML5 / CSS3

Creative Design

Graphic Design
Visual Communication
Adobe Creative Suite
Wireframing / Prototyping
Motion Graphics

Soft Skills

Creativity / Innovation
Attention to Detail
Collaboration
Time Management
Problem-Solving

Digital Marketing

Search Engine Optimization (SEO)
Campaign Management & Optimization
Email Marketing
Analytics & Reporting
Paid Advertising (PPC)

Proficiencies

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe XD
  • Adobe After Effects
  • Adobe Express
  • Adobe Firefly
  • Adobe Acrobat Pro
  • BrightSign Network
  • BrightAuthor
  • Canva
  • Lucidchart
  • WordPress
  • Elementor
  • Avada
  • cPanel
  • Feathr
  • Classy
  • Blackbaud Luminate
  • Blackbaud eCommerce
  • Blackbaud TeamRaiser
  • Google Looker Studio
  • Google Ads
  • Google Tag Manager
  • Google Analytics
  • Google Site Manager
  • Microsoft PowerPoint
  • Microsoft Excel
  • Microsoft Word
  • Microsoft CodeTwo
  • Microsoft Planner
  • SimpleTexting

Education

AAB in Graphic Communication  |  University of Cincinnati  |  1999

  • Development of design, drawing, typography, photography, and composition.
  • Technical skills in design technologies and publication design for digital and print.
  • Emphasis on branding and corporate identity development.

Additional Information

Website Development & Technical Expertise

  • Drives significant online fundraising success through meticulous attention to detail in website development and strategic digital efforts.
  • Ensures highly functional and user-friendly web interfaces, including accessible, multi-language capabilities, and content optimizations.
  • Manages critical website infrastructure with the utmost ethical responsibility, handling high traffic and significant financial transactions.
  • Possesses deep understanding and expertise in complex coding for high-functioning websites and digital environments.
  • Swiftly adapts to project changes and last-minute requests, demonstrated by rapidly developing critical dashboards.
  • Consistently delivers accurate and functional digital assets, including intricate designs, tracking codes, and email variations.

Collaboration & Training

  • Serves as an invaluable technical resource, providing clear and enthusiastic explanations of complex technical concepts to all team members.
  • Actively mentors and trains colleagues on new systems, fostering team-wide technical proficiency.
  • Regularly assists team members with diverse technical challenges, often transforming initial ideas into tangible, well-designed reports, dashboards, and social posts.
  • Fosters a collaborative environment by openly sharing knowledge and seeking opportunities for mutual growth and understanding.
  • Establishes and maintains productive working relationships with internal teams, fundraising vendors, and marketing vendors.

Project Management & Organizational Skills

  • Clarifies ambiguous project objectives and requirements, ensuring clear direction and successful execution.
  • Demonstrates exceptional organizational skills, implementing improved workflows and data management.
  • Consistently meets all project commitments, attending every meeting and delivering on requests promptly and efficiently.
  • Proactively identifies and implements digital improvements, enhancing fundraising efforts and overall organizational efficiency.
  • Exhibits remarkable agility and adaptability when pivoting to new tactics or off-script projects, ensuring continuous forward momentum.
  • Approaches problem-solving with an “impossible is possible” mindset, guiding teams to innovative solutions on the fly.
  • Takes full ownership and responsibility for all work, consistently delivering results with the highest standards.

Leadership & Professional Qualities

  • Highly regarded for professionalism, kindness, and wit, contributing positively to team and vendor interactions.
  • Serves as a primary go-to person for strategic consultation on digital fundraising initiatives, from initial ideation to execution.
  • Demonstrates progressive and proactive thinking in ensuring digital accessibility and inclusivity for all constituents.
  • Committed to continuous improvement and innovation in strategic fundraising activities and overall organizational processes.
  • Empowers team members to overcome technology fears, making complex digital skills accessible and understandable.

References

CONNECT